Same taste with new makeover Coca-Cola new branding




Coca-Cola just introduced its brand new look with a makeover on previous look. Before you think the change is also made in taste let us tell you it didn't the taste remain same as the company know people love the old taste of Coca-Cola, Coca-Cola zero, Diet Coke. Coca-Cola have just made the change in look, which is unified branding as, Coca-Cola Original Taste, No Sugar (Coca-Cola Zero), Coca-Cola Light Taste No Sugar (Diet Coke). The traditional color red of Coca-Cola has been leveraged even more than before. With the new one-brand VIS (Visual Identity System), multiple choices within the Coca-Cola portfolio will all come together and stand up from multi brands to multi variants.
             "The 'One Brand Strategy underscores our commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle and diet - with or without calories. It reinforces the fact that Coca-Cola is one brand with different variants and all the variants share the same value and visual iconography. Consumers can make a choice of their favorite Coca-Cola but whichever variant they choose, they will experience the same great taste and refreshing. the idea extends the equity and iconic appeal of world's no. 1 beverage brand to all its variants - One Brand. One set of Product Benefits. One Set of Brand Value. One Consumer Promise." said by a Coca-Cola spokesperson.

Comments

Post a Comment

Popular posts from this blog

India First Humanoid Robot “Mitra” launched At GES 2017

Image
Mitra The Humanoid Robot that Greeted Prime minister Narendra Modi And Ivanka Trump at the inaugurations of the 2017 Global Entrepreneurship Summit (GES) Has been developed by a Bangalore based start up Invento Robotics. Made of Fibre-reinforced plastic, The five Foot tall humanoid is capable of face and speech recognition and can interact with human being smartly. Invento Robotic, which researched and built the Robot, sell and rents out its robots for events and function. The company was founded by Balaji Vishwanathan in 2016 and Mitra was developed about eight month ago. You can deploy these robots at banks, airport, hospital, anywhere that has a good deal of customer interaction. Mitra can automate your opening an account, typically you had to stand in a queue at a counter, fill in form and give photograph to open your account and get a passbook. Mitra will greet you take a photo, Aadhaar card detail etc. The Humanoid also has a touch screen on its chest which can be used to i...
Read more

'Avengers: Infinity War' trailer is here

Image
The most awaited film of Marvel Studio have just released its first trailer 'Avengers: Infinity War' is out. The third film in 'The Avengers' film series, has been released. The film will show the unity of the superhero team of Guardians of Galaxy and the Avengers in the battle against the most supervillan Thanos. The movie will be released on May 4, 2018 next year. https://www.youtube.com/watch?v=6ZfuNTqbHE8&utm_source=inshorts&utm_medium=referral&utm_campaign=fullarticle
Read more

BRAND PROMOTION

In recent years, every big brand comes from great marketing strategies and great campaign to promote their brand. The identity of a brand should be relevant by making their place in market and earning trust of their customers at every point over and over again. As customers are the one which matters the most to a brand. we work with our hearts but plan things with our minds.  Our Services   : Marketing Research : Before doing anything to promote a brand or company we need to do a heavy research of market to promoting brand. We see every aspect and details by help of which we go in market and help our clients in the best way possible to promote our client in the market. Strategy   and   Planning : When we talk about doing something further and want to achieve more than other we need to do bit more than them and smart work has been always better than hard work. To do this we help our client as we plan things and make some out of the box strategies w...
Read more