Same taste with new makeover Coca-Cola new branding




Coca-Cola just introduced its brand new look with a makeover on previous look. Before you think the change is also made in taste let us tell you it didn't the taste remain same as the company know people love the old taste of Coca-Cola, Coca-Cola zero, Diet Coke. Coca-Cola have just made the change in look, which is unified branding as, Coca-Cola Original Taste, No Sugar (Coca-Cola Zero), Coca-Cola Light Taste No Sugar (Diet Coke). The traditional color red of Coca-Cola has been leveraged even more than before. With the new one-brand VIS (Visual Identity System), multiple choices within the Coca-Cola portfolio will all come together and stand up from multi brands to multi variants.
             "The 'One Brand Strategy underscores our commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle and diet - with or without calories. It reinforces the fact that Coca-Cola is one brand with different variants and all the variants share the same value and visual iconography. Consumers can make a choice of their favorite Coca-Cola but whichever variant they choose, they will experience the same great taste and refreshing. the idea extends the equity and iconic appeal of world's no. 1 beverage brand to all its variants - One Brand. One set of Product Benefits. One Set of Brand Value. One Consumer Promise." said by a Coca-Cola spokesperson.

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