IKEA Ventures into India: company provide glimpse of Swedish delight, even Food




Swedish home furnishing retailer IKEA is set to launch its first store in India in Hyderabad next year. One of the world largest furniture retailers is adapting its product and business strategies to suit the Indian market but is also aiming to retain the Swedish flavour when it launches in Hyderabad. To provide a glimpse of their furniture and kitchen appliances, the company has launched an experience zone called the Hej Home at a mall in the city. However the experience zone showcased only a fraction of the furniture retailer are 7000-8000 products that will be on sale in the company store. IKEA is also training shopkeepers for the past two year to assist customers in buying the right product and also plans to have a presence in the world of augmented and virtual reality. The company aims to showcase furnishing appliances fitted to Indian way of living and space utilized by people in different cities.

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