Brands pull YouTube advertisements over Images of children




Cadbury chocolates maker mondelez, Lidl, Mars and other consumer goods marketer have pulled advertising from YouTube after The Times newspaper found the video sharing site was showing clips of scantily clad children alongside the Ads of major Brands. YouTube had offered a similar apology and promised a comprehensive review in March, when the Times reported that ads from companies such as AT and T Inc,Verizon and procter and Gamble companies were appearing next to videos of religious extremists. YouTube relies on software algorithms external non government groups and police forces to report inappropriate images of children. The company announced on Wednesday it would expand those efforts to crack down on sexualised or violent content aimed at family friends section of YouTube. Online space to TV style commercials is in high demand and low supply making it difficult for brands to ignore YouTube 1.5 billions users around the globe.

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