Mastercards’ digital ordering platform: Andhra Pradesh farmers may get digital system to connect with wholesalers




While launching its digital ordering system Kionect, which allows small kiosk owners in Nairobi to order products from wholesalers and pay through various means such as cash and e-wallets, MasterCard stated on December 7 that it plans to launch a similar but inverse system for farmers in Andhra Pradesh by March next year so that they can sell their produce to wholesalers easily and with transparency. Kionect is currently being piloted with over 1,000 micro-businesses in three of Nairobi’s informal settlements — Kibera, Kawangware and Kariobangi — in partnership with Kaskazi, a for-profit wholesaler and distributor.

Kionect provides a digital log of transaction data that qualifies these Kenyan micro-retailers for loans from Musoni, a regional micro-finance provider, to stock inventory. With every loan that is paid on time, the kiosk owner has the opportunity to take out a larger loan for a longer term. MasterCard is also in discussion with other states in India to launch such digital financial systems. “I am travelling around in a couple of different states and the discussions are at early stages. We have had discussions with Confederation of All India Traders (CAIT) … They are helping us think through as to how to bring this to market in India.” Elliott stated.

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